Network Ten has lost the broadcast rights to the Big Bah League for at least the next five summers.
This leaves the metropolitan network, and their regional affiliates Win Television are without any sport to broadcast over the summer months.
They do have options. Local sport is becoming increasingly popular online.
Analytics on PattmanSport’s primary YouTube channel suggests that audiences like full match coverage of local sport.
NITV broadcast Northern Territory Thunder NEAFL games during the week – though after the game was streamed live on the clubs YouTube channel.
Both Ten and Win could partner with online broadcasters in the same way to fill the void left by the cricket.