Could commercial broadcasters show local programming? If so, in what form? Would it be purely online, purely on the television or radio, or a mix of both? Channel 31 Melbourne recently broadcast the Essendon and District Football League Premier and First Division Grand Finals. These grand finals are rare examples local premiership deciders being broadcast on television, through any form of broadcaster, since the mid 1990s. Channel 31 subsequently uploaded the complete coverage of both games to their YouTube channel. According to academics there is still a market for local content both in newspaper and recorded media form. Local news, localisations of reality shows are cited as examples of exemplifying this. Just over half of those surveyed online would like to see more of